An American home appliance brand that was started in the year 1919 by The Hobart Corporation solely to produce stand mixers. In 1908, engineer Herbert Johnson witnessed a baker mixing bread dough with an ordinary metal spoon; laboriously he mixed and perspired throughout the action. Johnson became determined to design a sweatless mechanical mixing device.
1919 marked the introduction of the first model, the “H-5” which sold for $189.50 and was the first Home Stand Mixer with planetary action.
Just before the product was launched in 1918, company executives began to test prototype models in their homes. It was reported that the wife of one of these executives said, “I don’t care what you call it, all I know is it’s the best kitchen aid I’ve ever had” giving birth to the product’s name…
The KitchenAid mixer became a household name and was wildly popular during the 1920s and 1930s. A team was set up that contained mostly of women, and they started a door to door sales and demonstration whereby the salesperson uses the appliance to prepare a meal to showcase its many functions. During this period, this emerging market was flooded with other manufacturers, resulting in a stiff competition.
By the end of the 1930s, KitchenAid introduced its trademark silhouette, the Model “K”, which looks pretty much like the modern design everyone loves today – accredited to designer Egmont Arens, the KitchenAid mixer has changed little in design since then. Several attachments were also developed for use in mixing a variety of foods during this time. It was also recorded that in the late 1930s, the company would completely sell out its products each Christmas.
The Second World War interrupted production as the factory was closed during the war. In 1946 production started again and the company was expanded and moved to Greenville, Ohio. Dishwashers were also introduced to the product line the same year.
KitchenAid mixers remained popular, and throughout the years acquired many other companies in an effort to broaden its product line. Although the range of products they now manufacture has widened considerably, each appliance is built like a truck and made to last. Today, they still come with the same rigid build as they did all those many years ago. You can totally rely on them.
Presented with a variety of color options — and a new Pantone-inspired model each year — it’s easier than ever to show your personality in the kitchen. KitchenAid products have proven over time to be very well made, durable, long lasting, and versatile. The blenders and mixers are also simple to operate, and simply do what you need them to do. Mostly with the 10-speed feature, all mixing tasks are fully catered for, from the start-up slow stir, through the steady kneading of dough, to the super fast whisk. Some models provide a see-through bowl which is handy when you have to look at the consistency of your mix from top to bottom while others are made of a sturdy and well-polished stainless steel and they come with a handle ergonomically designed to fit the hand like a glove – making lifting operations pretty easy.